Writing Essentials

Don't overthink.

I often see people write sentences that sound unnatural or confusing. When I ask what they're trying get across, their response is almost always: "Well, what I'm really trying to say is that [insert perfect articulation of idea]."

If you're struggling to make a point in your writing, ask yourself, "What am I trying to say?" Whatever you say out loud, write that down. Don't overthink it. It really is that simple.

Don't overreach.

A lot of people seem afraid to use everyday words in their writing because they worry they won't look smart. Like simple language is a reflection of simple thinking.

Here's the thing. We all want to be thought of as super geniuses. But, great writing isn’t about using big, fancy words or showing people how smart you are. It's about writing something so clear and easy to follow that your audience gets smarter.

Let go of assumptions.

Corporate speak is dripping with buzzwords, jargon, and clichés. Don’t mistake what’s been done before for what’s good. And never forget that you’re a human being talking to other human beings about human things. Would you ever say to a friend, "Our organization develops innovative products from which consumers derive significant benefits." Of course not. "We make cool stuff that people love." Better, right?

If it sounds like writing, rewrite it.

On the topic of great writing, Elmore Leonard said it best: "If it sounds like writing, I rewrite it."

The best way to know if your writing flows well is to read your work aloud. You'll hear the clunky parts and stumble over bits that are poorly written. In those instances, go back and make it better. Editing is as much a part of the writing process as anything.